After NHS Hull controversially bought a yacht as part of a youth development scheme, it appears other primary care trusts have come up with equally innovative approaches to improving public health. Or, as the Daily Mail put it, they have taken the opportunity “to blow taxpayers’ money in more imaginative ways than normal”.

PCTs across the country are offering Nintendo Wiis, laptops and even holidays to youngsters who get tested for chlamydia, according to the newspaper.

In Colchester, every teenager who returns their self-testing kit gets a £10 cinema voucher. Let’s hope they don’t all flock to see Antichrist, which is showing in cinemas now and “plumbs grotesque new depths of sexual explicitness”, according to a shocked critic writing for the same paper.