John Underwood
John Underwood is director of the Centre for Health Communication Research at Bucks New University.
CommentGovernment focus on ‘woke’ and ‘waste’ is undermining the NHS’s reputation
Strategic and effective communications is at the heart of high-performing organisations in the NHS. Challenges in diversity, budgets, and tech demand effective action for improved public engagement, say three NHS comms leaders.
CommentService specialisation and digital technologies can offer real patient improvements
Carl Shoben and John Underwood write about a new poll on the NHS which points out the public’s top two priorities are tackling the waiting lists that have built up during covid and greater investment in the health service
CommentNHS communicators fear crumbling of support
Health communicators are deeply concerned that public support for the NHS may soon start to crumble as the health service wrestles with the daunting task of restoring pre-covid levels of service, writes John Underwood.