With an aim to develop innovative technological solutions that improve the user-experience aspect of property, Avison Young is supporting myo, a start-up transforming the way the care sector communicates
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The social care crisis is universally acknowledged as one of the most critical issues facing our national health service today. Through its ‘Entrepreneur in Residence Programme’, Avison Young is championing the introduction of new digital technologies to transform service delivery and user experiences.
With the advancement of unrestricted modes of communication and engagement, technology has – for the most part – improved and enriched our lives, acting as a catalyst for behavioural change.
With deep roots in the NHS, primary care and independent healthcare sectors, Avison Young is sharing its insights with some of the country’s brightest start-ups with a mission to develop innovative and sustainable technological solutions that improve the human interaction and user-experience aspect of property.
One notable company currently supported by Avison Young is myo, a start-up transforming the way the care sector communicates. myo is a social media platform with a strong social purpose.
Bridge between a care home and the outside world
The ‘myo app’ empowers caregivers to be a bridge between a care home and the outside world. Caregivers can securely share photos and videos of meaningful moments and deliver messages directly to the resident’s family, who can comment, interact and participate.
This places greater emphasis on the positive moments in the homes that often go unnoticed, thereby enabling caregivers to show the valuable work they do and receive the appreciation they deserve.
The increased transparency ultimately fosters greater confidence in care. The virtuous cycle continues, adding value to the care home and brand through improved customer satisfaction and enhancing staff efficacy, retention and morale.
With improved reputation, and Care Quality Commission rating, the care home should ultimately increase occupancy and profitability.
Caregivers can securely share photos and videos of meaningful moments and deliver messages directly to the resident’s family, who can comment, interact and participate
Richard Böckel, managing director UK, is very grateful for the practical support and business linkages that the Entrepreneur in Residence Programme has provided:
“During the six months at Avison Young’s London headquarters we have benefited from working alongside market experts and real estate advisors with first-hand experience of the challenges faced from both a property and social perspective. With further introductions to independent care home providers as well as the NHS and the primary care sector to come, our market entry will have been made much easier. It has been invaluable to us as a start-up to tap into this pool of expertise to reach our goal; bringing positivity to the care sector, appreciation to the caregivers and peace of mind to the families.”
myo has so far partnered with First Care Homes and is now expanding into the wider UK market. Robert Jeffrey, owner of First Care Homes, and myo’s first UK client says that “myo provides our care homes with a unique proposition which benefits the carers, the residents and their relatives”.
For further information about Avison Young and myo, please contact:
Laura Stamboulieh - laura.stamboulieh@avisonyoung.com
