WINNER

South East London Cancer Alliance

Increasing Earlier Diagnosis of Breast and Prostate Cancer Amongst Our Black Communities 

One in 12 Black men will die from prostate cancer, compared to one in 24 white men, and Black women are twice as likely to receive a late breast cancer diagnosis. The alliance accordingly harnessed insights and collaboration to deliver a campaign that included many firsts. Its work resulted in 60 per cent of Black men expressing willingness in having a PSA test, and 77 per cent of Black women interested in attending breast screenings.

Additionally, preliminary data indicates an exceptional 3 per cent increase in breast screening attendance by Black women.

To read this entry in full visit HSJ Solutions.

Highly commended: Humber Teaching FT: A “Humbelievable” Recruitment Marketing Campaign

Finalists:

  • North East London Cancer Alliance: You Need To Know – Womb Cancer Awareness Campaign 
  • Inclusion, Midlands Partnership University FT: Hep C U Later 
  • South East London Cancer Alliance, RM Partners, North Central London Cancer Alliance and North East London Cancer Alliance: Increasing Awareness and Uptake of Cervical Screening Amongst our Younger Londoners 
  • NHS Greater Manchester/Greater Manchester Integrated Care Partnership: “What Will You Miss?” Behavioural Change Campaign
  • North West Ambulance Service: Tackling Winter Pressures 
  • Public Health Wales: Help Me Quit Wales “Feel The Difference” Behaviour Change Campaign  
  • NHS Herefordshire and Worcestershire ICB: Home for Lunch

 

Topics

Winners of HSJ Awards 2024 revealed